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Media and culture

Special projects for streaming services, book services and cultural initiatives: interactive work, city installations, regional media, influencers and events.

Discuss a project

What we solve

We turn a premiere, an anniversary or a new service into something people talk about.

Building up to a premiere

We create special projects that build an audience around a series or release ahead of time.

A cultural occasion

We turn anniversaries and cultural dates into something for the city and social media.

The regions, not just the big cities

We reach cities across the country through local media and influencers.

Community and events

We bring professional audiences together for public talks and meetups.

Formats and channels

We create

Interactive special projects and maps
City installations: stickers and posters with QR codes
Copy in Russian and Kazakh
Special project branding
Events and public talks

We promote

Local and regional media
Influencers from different cities
PR
Social media and paid placements

Who we create content for

Viewers and readers

Projects people want to open, play with and share with friends.

People in the regions

Content about their own city, which projects like these rarely address.

The professional community

Events where the market meets and discusses how content works.

How we work

We find the idea
We connect the client's occasion with what people genuinely care about.
We research
We gather facts, places and stories, such as what people really eat in different cities.
We produce
Interactive work, copy, design and print, in Russian and Kazakh.
We distribute
Local media, influencers and offline placements where the audience lives.
We measure
Views, clicks and interactions in the first week and beyond.

Results

Figures from our media and culture projects.

800 000+

views in one week for the “Kazakh Street Food Map” for Kinopoisk.

13 media outlets

in different cities covered the street food map.

715 000

views in the first week for the Abai quotes with Yandex Books.

6 cities

from Almaty to Ust-Kamenogorsk: Abai quotes in the city.

Cases

Special projects for Kinopoisk and Yandex Books, and our own event.

Media and culture · Interactive special project800K+views in a week“Kazakh Street Food Map”: a digital special project for the launch of the STREETХАНА seriesRead the case →Yandex Books · Media and culture · City special project715 000views in the first weekAbai quotes in the city with Yandex Books: a special project in 6 cities of KazakhstanRead the case →TELLER Kazakhstan · Media and culture · Our own event2024“Meaningful Dialogue”: a public talk on content marketing in AlmatyRead the case →

All cases

Questions

Do you work outside Almaty?

Yes. We placed the Abai quotes in six cities (Almaty, Astana, Taraz, Karaganda, Aktobe and Ust-Kamenogorsk) and promoted the street food map through 13 local media outlets.

Do you do projects in Kazakh?

Yes. The street food map launched in Russian and Kazakh, and we took the Abai quotes from the original text of the “Book of Words”.

How long does a special project take?

It depends on the format: an interactive project needs time for research and development, a city project needs time for production and approving locations. We give timelines after the brief.

Services for media and culture

Request

Tell us about your task

We will suggest an approach and a format of cooperation.

Email: salem@teller.studioWhatsApp: +7 705 564 83 95