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Guides and articles about content marketing in Kazakhstan and Central Asia. We write from our own practice, with numbers, research and examples from our cases.
Content marketing in Kazakhstan in 2026: a guide for brand managers and CMOs
A guide to content marketing for brands in Kazakhstan: audience and channels, formats that work, budgets, metrics and common mistakes. With examples from our cases.
Read →Telegram for brands in Kazakhstan: how to launch and grow a channel
How a brand can launch and grow a Telegram channel in Kazakhstan: audience, formats, editorial policy, seeding, Telegram Ads and metrics. With a breakdown of the bailanys and KURSIV Digital cases.
Read →Pharma marketing in Kazakhstan: how to talk to doctors, pharmacists and patients
How a pharmaceutical company can build content for three audiences in Kazakhstan: what the law allows, which formats work and why you need a medical editorial team. With cases.
Read →How to choose a content agency: a guide for marketing and procurement
How to choose a content or marketing agency: what to check in the cases, which questions to ask, how to compare commercial proposals and which documents to request for a tender.
Read →How much content marketing costs in Kazakhstan in 2026
Content marketing prices in Kazakhstan in 2026: strategy, SMM, brand media, copywriting, newsletters, video, special projects. What is included in the price and what the final amount depends on.
Read →Content strategy: what it consists of and how to tell it works
What a content strategy should include: goals, audiences, insights, positioning, content sections, tone and a channel plan. How to tell a working strategy from a presentation.
Read →Seeding and Telegram Ads in Kazakhstan
How to promote a Telegram channel in Kazakhstan: seeding, official Telegram Ads, collaborations. Minimum budget, CPM and how to measure effectiveness.
Read →Content in Kazakh: translation or adaptation
When a brand needs just a translation into Kazakh, and when it needs adaptation or separate content. Common mistakes, examples from cases and prices.
Read →Newsletters for doctors and pharmacists: what gets read
How a pharmaceutical company can make a newsletter for doctors and pharmacists that people read: a creative frame, issue structure, medical editing. Cases from Kazakhstan, Kyrgyzstan and Moldova.
Read →Brand media: when a company needs its own media
What brand media is, how it differs from a corporate blog and SMM, when it pays off and how to launch it. Examples from Kazakhstan.
Read →How to get into AI answers: GEO for brands in Kazakhstan
What GEO (generative engine optimization) is and how a brand in Kazakhstan can get into AI assistants' answers: which sources they quote, how to write content and what to do beyond your own website.
Read →BTL and special projects people remember
How a brand can make a BTL activation or special project people will remember: mechanics, the link to online, local focus. Cases: a marathon, tastings, Abai quotes in six cities.
Read →How much SMM costs in Kazakhstan
What makes up the cost of SMM for a brand in Kazakhstan: account management, video and photo production, targeted ads, bloggers, languages. Agency prices and sample budgets.
Read →Agency, freelancers or in-house
A comparison of three models for content marketing: an agency, freelancers and an in-house team. Cost, speed, control, risks and hybrid options.
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