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Pharma and healthcare
We create content for pharmaceutical brands: for doctors, pharmacists and patients. We explain complex things simply and carefully and take regulatory requirements into account from the very start.
What we solve
Content works for the brand's business metrics, not just for reach.
Doctors' trust and more prescriptions
We give specialists useful materials they want to come back to.
Treatment adherence
We help patients understand their treatment and not abandon it halfway.
New drug launches
We explain the mechanism of action and benefits of a complex product in plain language.
Standing out from competitors
We find a topic and tone of voice for the brand that people remember.
Formats and channels
We create
- Portals and media for doctors and patients
- Presentations and CLM materials
- Social media and Telegram projects
- Video and animated explainers
- Educational newsletters
- Texts with medical editing
- Printed materials for pharmacies and maternity hospitals
- Special projects and PR
We promote
- Targeted advertising: Meta, TikTok, Telegram, YouTube
- Seeding and community work
- SEO and GEO: search and AI assistants
- Influencers
- BTL and activations at events
- Media publications
Who we create content for
Doctors
Educational newsletters, research reviews, portals and closed channels for specialists.
Pharmacists
Training, product recommendations and engagement programmes for front-line pharmacists.
Patients and their families
Clear answers about symptoms, treatment and prevention, where people look for them: in search, on social media and in AI assistants.
How we work
We immerse ourselves in the field
We study the condition, the patient journey and the doctor's role in it. We look for where the brand can help a person and where advertising would be out of place.
We design the system
We choose formats, channels and topics and define the approval process and metrics. We build the project for years ahead, not for a single campaign.
We assemble the team
Authors, editors and designers who know how to work with medical topics, plus medical expertise in every piece.
We produce
Texts, video, media, Telegram channels and special projects, regularly and in line with ethics and regulatory requirements.
We distribute
Advertising, search, the brand's own channels and specialist media, so that content reaches both patients and specialists.
We measure and improve
We track the metrics agreed at the start and improve whatever performs worse.
Why a pharma brand needs content
Good content makes advertising cheaper and the patient journey shorter.
Advertising costs less
When a piece answers a real question, a click and a contact cost less.
The audience stays longer
People read longer, scroll deeper and come back more often.
Decisions are made faster
Content accompanies the patient from the first symptoms to the choice of therapy.
The brand is found in search
SEO/GEO materials put the brand into answers when a person is looking for information, not advertising.
Cases
Projects for pharma brands in Kazakhstan, Kyrgyzstan, Moldova and Mongolia.
Questions
What problems does content solve for a pharma brand?
It strengthens doctors' trust and supports prescriptions, helps patients stick with therapy, explains new drugs and sets the brand apart from competitors. It also lowers the cost of an advertising contact.
Who checks medical content?
The agency's medical editorial team: editors with a medical education. When a topic needs narrow expertise, we bring in practising doctors.
How do you take regulatory restrictions into account?
We build them into the project from the very start: we choose permitted formats and channels and agree on the approval procedure before production begins.
In which countries do you have pharma projects?
In Kazakhstan, Kyrgyzstan, Moldova and Mongolia.
Services for pharma and healthcare
- Content strategyservice
- Brand mediaservice
- SMMservice
- Videoservice
- Special projectsservice
- Newslettersservice
- SEO/GEO contentservice
- Copywritingservice
- Influencer marketingservice
- BTLservice
- Print and book publishingservice
Request
Tell us about your task
We will suggest an approach and a format of cooperation.