Who we are
TELLER Kazakhstan is a content marketing agency from Almaty. We combine experience in journalism, creative practice and digital technology to build meaningful communication between brands and their audiences.
We research what the audience of a particular brand, product or service is interested in and build a content system around those information needs. That way consumers come to the brand organically.
We run content marketing for large businesses end to end, from strategy to the production and distribution of content that solves business problems.
What makes us different
We are practitioners, not theorists. We can always explain simply what we do and why.
Content based on research
We do research and build content on what the audience is really interested in, not on what the brand wants to say about itself.
Promotion without templates
We find non-obvious routes to the audience: platforms competitors have not reached yet, local media, offline events and partnerships.
Clear language
For complex products, we find a language the audience will hear and understand. The same goes for our clients.
How we work
We research
The audience, the media landscape and internal communications. We find blind spots and hidden needs.
We produce
Texts, video and photo, podcasts, infographics, interactive formats, newsletters, brand media, Telegram and social media, print materials and offline activations.
We build the system
Plan, roles, calendar, approval processes and performance measurement.
We distribute
Through owned, paid and earned media, including SEO/GEO and PR.
We analyse
Against the client's KPIs (awareness, engagement, ER, CPL), and we optimise.
Content at every stage of the funnel
Each format is tied to the stage the audience is at.
Awarenessattention
- Short vertical videos
- Special projects and influencer activities
- Memes and trends
- Narrative collections
Interestinterest
- Explainers: texts, video, infographics
- Interactive: games, quizzes, bots, mini-apps
- Presentations and reports
- Case breakdowns and simple guides
Desiredesire
- Personalised newsletters by segment
- Behind the scenes of projects
- Collaborations with clients and experts
- Stories of heroes from the audience
Actionaction
- Content with a clear call to action or deadline
- FAQs and checklists
- Roadmaps and instructions
Geography
Office in Almaty. We work with brands across Central Asia and beyond.
Core team
The people who run the projects.
Maxim Fetisov
Executive director and content strategist. Responsible for the agency and project strategies.
Ekaterina Leyman
Head of content. Responsible for content across all of the agency's projects.
Ainur Naurbekova
Head of the Pharma and Healthcare practice.
Alina Kim
Content manager.
Beyond the core team, we work with hundreds of contractors across different specialisations and areas of expertise: authors and editors, medical experts, designers and illustrators, videographers and animators, scriptwriters and researchers. For each project, we choose the people its tasks actually require.
Awards
Awards and shortlists for the agency's projects.
Who we work with
Large companies and brands that need systematic work with content.
We embed ourselves in the client's processes so that content serves business goals over the long term, not for a single campaign.
Working at TELLER
We are always looking for talent across Central Asia: authors, designers, illustrators, experts.
Request
Tell us about your task
We will suggest an approach and a format of cooperation.