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Telecom and IT
We explain tech products in plain language: Telegram media, brand platforms and editorial policies for telecom, IT and fintech companies.
What we solve
Tech industries are hard to explain, which is exactly why they need good content.
A complex product in simple words
We translate technology, tariffs and payment services into the customer's language.
Expert media
We launch Telegram channels that industry professionals read.
A unified brand system
We bring many products and sub-brands into one logic that scales.
Channel growth
We grow reach and engagement through formats, collaborations and PR.
Formats and channels
We create
- Telegram media and channels
- Brand platforms and identity
- Tone of voice for different audiences
- Editorial policy based on JTBD
- Interviews, explainers and roundups
- Comics and visual formats
We promote
- Telegram Ads and paid placements
- Collaborations with other channels
- Expert commentary for the press
- PR
- SEO and GEO: search and AI assistants
Who we create content for
Industry professionals
Analysis, interviews and news that help them make sense of the market.
Customers and users
Clear explanations of products and services without technical jargon.
Partners and regulators
Platforms where the market openly discusses its issues.
How we work
We analyse
The audience, market and competitors, to find an open topic and voice.
We build the system
Mission, tone of voice, content pillars and an editorial policy for each channel.
We build the editorial team
Writers who understand technology, plus industry experts.
We grow
Formats, collaborations, paid placements and media commentary.
We measure
Subscribers, reach, ERR, and we improve whatever underperforms.
Results
Figures and awards from our telecom and IT projects.
2,700 subscribers
in the first six months for bailanys, our Telegram media about telecom.
Tagline Awards 2025
two bronzes for bailanys, plus the Ақ Мерген 2026 shortlist.
ERR 46%
for the KURSIV Digital channel, up from 20%, with reach growing 2.5 times in 8 months.
4 sub-brands
of Tarlan Payments in one brand system, with an editorial policy for 4 channels.
Cases
Our own telecom media, an IT channel and a fintech brand platform.
Questions
Do you have telecom expertise?
Yes. We run our own Telegram media about telecom, bailanys, with an editorial team of people who have worked at telecom companies themselves. The project won two bronzes at Tagline Awards 2025.
Why Telegram?
In Kazakhstan, many professionals read news and analysis about their industry on Telegram. In eight months, the KURSIV Digital channel grew its reach 2.5 times, and its ERR went from 20% to 46%.
Do you work with fintech?
Yes. For Tarlan Payments, we brought the sub-brands into a single system, refreshed the identity, and wrote a tone of voice and an editorial policy that scales across products, countries and channels.
Services for telecom and IT
- Content strategyservice
- Brand mediaservice
- SMMservice
- Branding and designservice
- Paid promotionservice
- PRservice
- Copywritingservice
Request
Tell us about your task
We will suggest an approach and a format of cooperation.