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FMCG and retail
We help food brands and retail chains stand out on the shelf, in the feed and in search: from visual style to tastings, B2B sales and SEO content.
What we solve
Content that drives sales and awareness, not just reach.
Entering a new market
We create the visual style and communication a regional brand brings to new cities.
Sales to HoReCa
We run B2B campaigns that get cafes and restaurants to send requests themselves.
First contact with the product
We organise in-store tastings and promotions so shoppers can try the product.
Search traffic
We write SEO content that answers shoppers' queries and brings them to the brand.
Formats and channels
We create
- Visual style and social media templates
- Vehicle branding
- Video for ad campaigns
- SEO articles and recipes
- Promo stand design
- Copy in Russian and Kazakh
We promote
- Targeted ads for B2C and B2B
- In-store tastings and BTL
- SEO and GEO: search and AI assistants
- Influencers
- SMM
Who we create content for
Shoppers
Social media, in-store promotions and materials that make people want to try the product.
Restaurants and cafes
B2B campaigns with a clear offer: sampling, terms and a contact for orders.
People searching
Recipes and useful articles that show up in search and in AI answers.
How we work
We study the market
The audience, competitors on the shelf and the channels where shoppers make decisions.
We shape the image
A visual style and tone that set the brand apart from its shelf neighbours.
We produce
Social media content, video, promo stands, branding and copy.
We launch
Targeting, tastings, SEO: offline and online work together.
We measure results
Leads, reach, traffic and sales: whatever we agreed on at the start.
What our clients achieved
Figures from our FMCG projects.
500+ leads
from Almaty cafes and restaurants in five weeks of the “Novyi Den” B2B campaign.
3 supermarkets
Galmart stores hosted tastings in the brand's new style.
~1 week
from mock-up to three branded cars.
10 recipes
for the Magnum blog, targeting popular search queries.
Cases
Projects for the dairy brand “Novyi Den” and the Magnum chain.
Questions
Do you work with regional brands?
Yes. For example, we supported the Kostanay dairy brand “Novyi Den” as it entered the Almaty and Astana markets: visual style, branding, tastings and B2B campaigns.
Can you launch a project quickly?
Yes, if the task is clear. We branded three “Novyi Den” cars in about a week, from mock-up to finished vehicles.
Do you do B2B promotion for HoReCa?
Yes. For “Novyi Den”, we ran targeted campaigns offering free sampling, and in five weeks Almaty venues submitted more than 500 requests.
Services for FMCG and retail
- Branding and designservice
- Paid promotionservice
- BTLservice
- SEO/GEO contentservice
- SMMservice
- Videoservice
- Copywritingservice
Request
Tell us about your task
We will suggest an approach and a format of cooperation.