BTL
We meet the brand's audience offline: in a store, at an event, on a city street. We come up with the occasion, prepare the materials and run everything ourselves, from the idea to the report.
When you need it
- People need to try the product where they buy it
- You want to bring clients and partners together in person
- The brand is entering a new city or region
- You need a visible offline occasion the media will write about
What's included
We put together the scope for your task: you can take everything or separate parts.
Idea and mechanics
The format, scenario and an occasion the audience cares about.
Design and materials
Stands, badges, stickers, posters and everything for the venue.
Venue and contractors
Choosing the location, promoters, catering, equipment.
Execution
A team on site and control at every stage.
Report
Photos, video and results: reach, contacts, responses.
What you get: A completed event or activation, materials from the venue and a report.
Cost and timing
from 2,500,000 ₸
(excl. VAT) per activation
The price includes the mechanics and creative, design of the promo zone and materials, selection of contractors, setup and teardown, promo staff, on-site management and a report.
The final amount depends on the number of venues and days, the size of the promo zone, the number of staff and the prize fund.
Timing: 4–6 weeks
Get an estimateCases
Projects for this service.
Questions
What BTL formats do you do?
Tastings in supermarkets, public talks and meetups for professional communities, city activations with stickers and posters, promo at marathons and other events.
Do you work outside Almaty?
Yes. For example, we placed Abai quotes in six cities of Kazakhstan: Almaty, Astana, Taraz, Karaganda, Aktobe and Ust-Kamenogorsk.
How much does a BTL activation cost?
From 2,500,000 ₸ (excl. VAT) per activation. The price includes the mechanics and creative, design of the promo zone and materials, selection of contractors, setup and teardown, promo staff, on-site management and a report. The final amount depends on the number of venues and days, the size of the promo zone, the number of staff and the prize fund. Timing: 4–6 weeks.
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