Brand media
We launch brand media (a magazine, blog, Telegram channel or podcast) that people read because it is useful, not because it is advertising.
When you need it
- You need the trust of a professional community
- Your product takes a long time to explain
- Nobody reads the corporate blog
- You need your own channel that does not depend on ad budgets
What's included
We put together the scope for your task: you can take everything or separate parts.
Media concept
Who the media is for, what it is about and how it differs from other media and blogs in the category.
Editorial policy and sections
Topics, formats, tone, rules for working with experts.
Editorial team
Editor-in-chief, authors, designer, producer.
Production
Articles, interviews, video, podcasts, infographics.
Paid promotion
Audience growth through owned, paid and partner channels.
Analytics
Reach, engagement, audience growth, impact on business metrics.
What you get: A working media outlet with an editorial team, regular issues and reporting.
Cost and timing
from 3,500,000 ₸/month
(excl. VAT)
The price includes the editorial policy, a monthly content plan, production and publication of materials, editing and analytics.
The final amount depends on publishing frequency, formats, number of platforms and languages.
Launch: 3–4 weeks
Get an estimateCases
Projects for this service.
Questions
How is brand media different from a corporate blog?
A corporate blog talks about the company. Brand media writes about what the audience cares about and works as an independent publication, with an editorial team, sections and a regular schedule. The brand is present in it but does not take up all the space.
How do you measure the effectiveness of brand media?
By audience growth, reach, engagement and reading time, and by the impact on business metrics: clicks, leads, brand awareness. We agree on the metrics at the start.
How much does brand media cost?
From 3,500,000 ₸/month (excl. VAT). The price includes the editorial policy, a monthly content plan, production and publication of materials, editing and analytics. The final amount depends on publishing frequency, formats, number of platforms and languages. Launch: 3–4 weeks.
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Request
Tell us about your task
We will suggest an approach and a format of cooperation.