Content strategy
We research what your audience cares about and turn it into a plan: what the brand should talk about, where, in which formats and how to measure the result.
When you need it
- The brand speaks, but nobody hears it
- There is content but no system: every department publishes its own
- You need to justify the content budget to management
- The brand is entering a new market or country
- A brand with history looks outdated to a new audience
What's included
We put together the scope for your task: you can take everything or separate parts.
Audience research
What questions people ask about your category, where they look for answers, what hooks them.
Media landscape analysis
How competitors, media, bloggers and communities talk about the category.
Communications audit
What the brand already publishes, what works and where the blind spots are.
Messages and positioning
Key topics and messages that link business goals with what people care about.
Editorial policy
Tone, topics, sections, rules and the approval process.
Formats along the funnel
What content is needed at the attention, interest, desire and action stages.
Channels
Owned, paid and earned media: where and how to distribute content.
KPIs and reporting
Metrics you can show to management.
What you get: A strategy document, editorial policy, content plan and KPI system.
Cost and timing
from 2,500,000 ₸
(excl. VAT)
The price includes audience and competitor research, positioning, content sections, tone of voice and a channel plan.
The final amount depends on the number of audiences, channels and the depth of research.
Timing: 4–6 weeks
Get an estimateCases
Projects for this service.
Questions
How is a content strategy different from a content plan?
A strategy answers “why”, “for whom” and “about what”: goals, audience, messages, formats, channels and metrics. A content plan is a schedule of specific posts that follows from the strategy.
How long does it take to develop a strategy?
Usually 4–6 weeks. It depends on the number of audiences, channels and the depth of research.
How much does a content strategy cost?
From 2,500,000 ₸ (excl. VAT). The price includes audience and competitor research, positioning, content sections, tone of voice and a channel plan. The final amount depends on the number of audiences, channels and the depth of research. Timing: 4–6 weeks.
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Tell us about your task
We will suggest an approach and a format of cooperation.