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Social media for Elevit in Kazakhstan and Mongolia: ~3M reach, average ER 2%

A modern Kazakh mother lives where two worlds meet: conscious parenting on one side, family traditions and unspoken expectations on the other. The Elevit Instagram helps her not to choose between them but to find support in both. We run the same project for Mongolia.

Discuss a similar projectElevit Kazakhstan on InstagramElevit Mongolia on Instagram
~3MReach
2%Average ER
0,15–1,10 ₸CPV

Starting point

Expectant mothers get conflicting advice from doctors, the internet and older relatives, and do not always know whom to trust.

What we learned about the audience

Mothers do not need to choose between modern practices and traditions. They need support that respects both.

Task

Build an Instagram account for a prenatal vitamin brand that speaks to mothers in their language, from pregnancy planning to breastfeeding.

Solution

  1. 01

    Creative frame: where modernity meets tradition

  2. 02

    Bloggers speak honestly about their personal experience of motherhood

  3. 03

    Experts provide the evidence base for every stage, from planning to breastfeeding

  4. 04

    Adapting the project for Mongolia: a separate account for the local audience

Result

  • Reach~3M
  • Average ER2%
  • CPV0,15–1,10 ₸

Account posts

@elevit_kazakhstan and @elevit_mongolia: bloggers, experts, useful cards and mothers' stories.

@elevit_kazakhstan profile
@elevit_kazakhstan profile
@elevit_mongolia profile
@elevit_mongolia profile
A carousel about postpartum depression in Kazakh
A carousel about postpartum depression in Kazakh
A mother's story: a journalist and mother of four
A mother's story: a journalist and mother of four
5 exercises for pregnant women: how Elena Rybakina trains
5 exercises for pregnant women: how Elena Rybakina trains
Expert: an obstetrician-gynaecologist on nutritional support
Expert: an obstetrician-gynaecologist on nutritional support
Reels with a blogger in Kazakh
Reels with a blogger in Kazakh
Collaboration: fashion and motherhood
Collaboration: fashion and motherhood
Meme format: “a comfortable position in the 9th month”
Meme format: “a comfortable position in the 9th month”
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What worked

  1. The emotional and rational needs are met together: bloggers' personal experience plus the experts' evidence base.
  2. Respect for traditions instead of arguing with them.
  3. One content system scales to another country.

Client testimonial

Throughout our cooperation, the Teller Kazakhstan team has shown a high level of professionalism and a deep understanding of the pharmaceutical market and its communication requirements. Thanks to Teller Kazakhstan's work, we were able to build active and loyal communities around our brands, increase their awareness among the target audience and establish a stable presence in Kazakhstan's digital environment.
Rinat Tashmetov, Head of Client Relations and Business Development, Bayer KAZ LLP

Team

  • Maxim FetisovContent strategist
  • Ekaterina LeymanHead of content
  • Maria MityashinaChief medical editor
  • Marianna MirzoyanMedical editorial director
  • Anfisa RodionovaMedical editor
  • Ekaterina LoganovaArt director
  • Ainur NaurbekovaProject producer
  • Alina KimContent manager
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