“Evidence-Based Cardiology in Your Pocket” newsletter for cardiologists

Starting point

Cardiologists and general practitioners are overloaded with information and have almost no time to read studies.

What we learned about the audience

Unlike urologists, cardiologists are a very serious audience. They do not need creative devices: only facts, study design and a practical takeaway for the appointment.

Task

Prepare an educational newsletter on modern approaches to treating cardiovascular diseases, link the client's cardiology portfolio to evidence-based medicine and raise doctors' awareness.

Solution

1. 01

   A series of short messages on key cardiology topics in Romanian

2. 02

   Reviews of studies of drugs in the portfolio

3. 03

   The evidence base: double-blind RCTs, meta-analyses, a personalised approach

4. 04

   Practical recommendations: talking to patients, explaining non-evidence-based methods, choosing therapy

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Result

• Audiencecardiologists and general practitioners in Moldova
• What doctors gotevidence-based cardiology in a short format: one message, one takeaway for the appointment
• What the brand gotthe cardiology portfolio is linked to study data rather than advertising claims

What worked

1. A short format: one message, one idea you can apply tomorrow.
2. Research reviews instead of lists of drug benefits.
3. Practical tips for talking to patients.

Team

• Maria MityashinaChief medical editor
• Elena TorunovaMedical editor
• Ekaterina LoganovaArt director
• Anastasia PotapenkoProducer