“Novyi Den” targeted B2B campaigns: 500+ sampling requests from Almaty cafés and restaurants

To get the Kostanay dairy brand “Novyi Den” into Almaty's cafés and restaurants, we launched targeted B2B campaigns with a video and an offer of free sampling. In five weeks, the ads reached more than 41,000 people, and venues submitted more than 500 requests.

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500+Sampling requests from Almaty coffee shops, cafés and restaurants

41 000+Reach

60 000+Impressions

100+Direct message conversations

Task

Introduce Almaty coffee shops, cafés and restaurants to “Novyi Den” products and get requests for free sampling.

Solution

01
Audience: owners and staff of coffee shops, cafés and restaurants in Almaty, based on a 2GIS venue database and a lookalike audience
02
A Reels video with a heroine at the brand's warehouse: “Әрбір күн — жаңа күн!” (“Every day is a new day!”)
03
The main offer: free product sampling
04
Requests came straight to direct messages, with no extra steps

Video for targeted ads: “Әрбір күн — жаңа күн!”

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Result

Sampling requests from Almaty coffee shops, cafés and restaurants500+
Reach41 000+
Impressions60 000+
Direct message conversations100+
Campaign duration5 weeks, July–August 2024

Next case“Novyi Den” car branding in one week

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Email: salem@teller.studioWhatsApp: +7 705 564 83 95