- Pharma and healthcare
- Kazakhstan
- 2025
Pharma Talks: a public talk for Kazakhstan's pharma market
In June 2025, we brought pharmaceutical companies together at Aurora Space: marketers, brand managers, digital and medical specialists. We talked about how content works in pharma, showed our projects and listened to speakers from different sides of the market, and then we drank sparkling wine and got to know each other: us and the guests, and the guests one another.
Starting point
Kazakhstan's pharma market has few open platforms where marketers, medical and digital specialists discuss content and communication, not just sales.
What we learned about the audience
Pharma marketers want to hear from their market peers: real practices and mistakes, not yet another round of contractor presentations.
Task
Hold a meetup for the pharma market: show how content works in pharma, how to talk to doctors and patients at the same time and build trust.
Solution
- 01
A public talk at Aurora Space, June 2025
- 02
Anton Yarosh (TELLER Kazakhstan): content that works in omnichannel marketing
- 03
Tatiana Sokolova (STADA Kazakhstan): what really works in pharma today
- 04
Ilya Fomintsev (Ne Naprasno Foundation): trust in medical communication
- 05
Olga Mikhailova (103.kz): the patient journey from awareness to action
Result
- Who camemarketers, brand managers, digital and medical specialists from pharmaceutical companies
- Outcomea lively conversation about content in pharma and networking: guests got to know us and each other
What worked
- The intimate format encouraged an open conversation.
- Speakers from different sides of the market: a brand, a foundation, a medical service and an agency.
- Practical topics you can apply at work right away.
Team
- Anton YaroshGeneral director
- Maxim FetisovCEO
- Ekaterina LoganovaArt director
- Ainur NaurbekovaProducer
Request
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