How much content marketing costs in Kazakhstan in 2026
At TELLER Kazakhstan, content prices start from 90,000 ₸ per text and go up to 5,000,000 ₸ and more for a special project; monthly SMM starts from 1,500,000 ₸ and brand media from 3,500,000 ₸. All prices exclude VAT. The final amount depends on the number of channels, formats, languages and production volume.
Service prices
| Service | Price, excl. VAT | Unit | Timing |
|---|---|---|---|
| Copywriting | from 90,000 ₸ | text up to 5,000 characters | from 3 working days |
| SEO/GEO articles | from 150,000 ₸ | article in a package of 10+ | from 3 weeks per package |
| Newsletters | from 350,000 ₸ | issue | from 1 week |
| Promotion (targeted ads) | from 350,000 ₸ | month, excluding ad budget | launch in 1–2 weeks |
| Presentations | from 400,000 ₸ | presentation | 1–2 weeks |
| Influencer marketing | from 700,000 ₸ | campaign, excluding blogger fees | 3–6 weeks |
| from 800,000 ₸ | leaflet design | from 2 weeks | |
| Photo | from 900,000 ₸ | shooting day | 2–3 weeks |
| SMM | from 1,500,000 ₸ | month, one account | launch in 2 weeks |
| PR | from 1,500,000 ₸ | month | launch in 2 weeks |
| Video | from 1,500,000 ₸ | video | 3–5 weeks |
| Branding and design | from 1,700,000 ₸ | project | 4–8 weeks |
| Landing page | from 2,000,000 ₸ | landing page | 4–8 weeks |
| Content strategy | from 2,500,000 ₸ | project | 4–6 weeks |
| BTL activation | from 2,500,000 ₸ | activation | 4–6 weeks |
| Brand media | from 3,500,000 ₸ | month | launch in 3–4 weeks |
| Special project | from 5,000,000 ₸ | project, excluding media placement | 6–10 weeks |
| Kazakh translation | from 20,000 ₸ | page of 1,800 characters | from 2 working days |
What makes up the price
- Research and strategy. Analysis of the audience, competitors and channels. It is a one-off job, but it determines whether everything else will work.
- Production. Texts, design, video, photo. The largest and most variable part of the estimate.
- Editing and expertise. In pharma and finance, specialist editors, which is why medical texts cost more.
- Languages. A Kazakh version is either a translation with proofreading or a full adaptation.
- Promotion. The specialist's work and the advertising budget are separate lines in the estimate.
- Analytics and reports.
Three typical budgets
- Start: strategy + pilot. A content strategy (from 2.5M ₸) and 2–3 months of one channel. Suitable for testing hypotheses.
- Ongoing presence. SMM on one or two social networks, targeted ads, regular website copy. Budget from 2M ₸ per month plus advertising.
- Your own media and special projects. Brand media, influencer campaigns, 1–2 special projects a year. Budget from 3.5M ₸ per month plus projects.
Full-service work ends up cheaper than a set of one-off orders from different contractors: one team, one strategy and no losses at the hand-offs.
What is not included in the agency's price
- the advertising budget on social media and Telegram Ads;
- blogger fees (plus a 15% agency commission);
- paid media publications and media placement;
- newsletter sending costs;
- print runs.