How much SMM costs in Kazakhstan
At TELLER Kazakhstan, running one account costs from 1,500,000 ₸ per month excluding VAT. The price includes a content plan, production of posts, stories and reels, moderation and a monthly report. Targeted ads, bloggers and shoots are priced separately.
What makes up an SMM budget
| Item | TELLER Kazakhstan price, excl. VAT | Comment |
|---|---|---|
| Account management | from 1,500,000 ₸ per month | content plan, posts, stories, reels, moderation, report |
| Targeted advertising | from 350,000 ₸ per month | the specialist's work; advertising budget separate |
| Influencer campaign | from 700,000 ₸ | blogger fees separate, plus a 15% agency commission |
| Video | from 1,500,000 ₸ | script, shooting day, editing |
| Photo shoot | from 900,000 ₸ per day | concept, photographer, studio, retouching |
| Kazakh version | from 20,000 ₸ per page | translation with proofreading; adaptation costs more |
What affects the price
- Number of platforms. Instagram, TikTok, Telegram and YouTube need different formats; the same post will not work everywhere.
- Video volume. Short video is the main format for reach, and it costs more than static posts.
- Languages. Two languages mean more work, especially if the Kazakh version is its own content rather than a translation.
- Expertise. Pharma and finance require specialist editors and approvals.
- An editorial idea. An account with sections, heroes and experts costs more to produce, but it also works better.
What an editorial approach gives: two examples
- “Life on Ultra” is an account about sport for non-athletes with an orthopaedic surgeon and ambassadors: 5 million views in two months, ER 6.26%, CPV 0.15–1.08 ₸.
- Elevit in Kazakhstan and Mongolia: bloggers speak honestly about motherhood and experts provide the evidence base: about 3 million reach, average ER 2%, CPV 0.15–1.10 ₸.
A sample monthly budget
One Instagram account in two languages with targeted ads: management from 1,500,000 ₸ + targeted ads from 350,000 ₸ + an advertising budget at your discretion. Once a quarter, a shooting day and an influencer campaign.