10 SEO recipes for the Magnum blog

Starting point

The Magnum blog had few materials that answered common search queries about recipes.

What we learned about the audience

People search for recipes for a specific situation (a quick dinner, a holiday table, a dish from simple ingredients) and choose the one where everything is clear.

Task

Create a series of SEO-optimised recipes that answer users' search queries and keep the brand's style.

Solution

1. 01

   10 recipes based on common search queries and the brand's semantic core

2. 02

   Keywords, text structure, meta descriptions and subheadings

3. 03

   The brand's tone: warm, inspiring, with a focus on affordable ingredients

Result

• Recipes10

What worked

1. Topics chosen based on real search demand.
2. Text structure and meta descriptions optimised for search.
3. The brand's tone preserved: warm and without complicated ingredients.