- Pharma and healthcare
- Kazakhstan
- 2026
Teraflex Ultra pop-up at the Almaty Marathon 2026
At the Almaty Marathon 2026, we created an offline pop-up for Teraflex Ultra: we came up with, designed and built a structure with a strength meter that people had to kick to measure the strength of their leg. The best made it onto the leaderboard and won merch: T-shirts and caps. So many people wanted to try that the pop-up kept going after the other stands had closed.
Task
Create a live point of attraction for Teraflex Ultra at the Almaty Marathon: an interactive linked to the strength and health of legs, and a warm offline continuation of the “Life on Ultra” story.
Solution
- 01
The idea, design and production of the pop-up structure in the “Run Ultra style” look
- 02
A strength meter: participants kicked it, and the results went onto a leaderboard
- 03
Prizes for the winners: Teraflex Ultra merch, T-shirts and caps
- 04
Two promoters in knee costumes invited people over, showed the leaderboard and handed out leaflets
- 05
The leaflet “How to switch your body to recovery after a race” in Russian and Kazakh
- 06
Ultra Heroes, older marathon runners who ran the course with their grandchildren wearing our merch, spent time with the guests at the pop-up
Client testimonial
Throughout our cooperation, the Teller Kazakhstan team has shown a high level of professionalism and a deep understanding of the pharmaceutical market and its communication requirements. Thanks to Teller Kazakhstan's work, we were able to build active and loyal communities around our brands, increase their awareness among the target audience and establish a stable presence in Kazakhstan's digital environment.
Team
- Ainur NaurbekovaProducer
- Ekaterina LeymanHead of content
- Alina KimContent manager
- Ekaterina LoganovaArt director
Request
Tell us about your task
We will suggest an approach and a format of cooperation.